Send me an executive summary

Great idea from Jan Schultink in his blog, IdeaTransplant – Send me an executive summary. Although his post is focused on the world of investors, we as learning professionals should develop a pitch mindset. Jan’s alternative to the executive summary, “I am sending you a 5 minute pitch.”

My tweaks – create a short, visual document, no more than 2 pages. Explain the approach in plain language. Focus on the problem and your solution. Your objective is to get attention and get invited for a full pitch to help solve you client’s business problem.

This approach might have served me well in a project that didn’t end well.

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