Great idea fromJan’s alternative to the executive summary, “I am sending you a 5 minute pitch.”
My tweaks – create a short, visual document, no more than 2 pages. Explain the approach in plain language. Focus on the problem and your solution. Your objective is to get attention and get invited for a full pitch to help solve you client’s business problem.
This approach might have served me well in a project that didn’t end well.