I was a guest speaker at a colleagues class at the local university earlier this week. My presentations was use of web 2.0 tools: wikis, shared work spaces, blogs, social networks, podcasting, Twitter; the usual tools. This was less than an hour with the usual class business overhead.
What was surprising to me is that they don’t use this tools in aggregate as many of us do within our project work. Communication is texting rather then e-mail. Collaboration using shared work space was very sparse with a few Google doc users. Couple of bloggers and Twitterers. Most of this crowd use Facebook as expected. Shared this article from McKinsey, Six Ways to make Web 2.0 Work. To save you a read, McKinsey found mixed results across the study group, the need for a management champion, management/supervisory and employee resistance to the technology.
Best question, “Does business really see in value in these tools?”
It will be a journey.