Myths the Business Side Has About Learning: Result of Data Gathering. Sorry I didn’t make the time to participate. His top myths are:

  1. Bad Learning Designs are Thought to be Good Learning Designs
  2. Training Alone Produces Improvements in On-the-job Performance
  3. Information Presentation is Sufficient as a Training Design
  4. Training & Instructional Design Require No Special Skills or Competencies.
  5. Learners Know How to Learn
  6. Managers Think Learning & Development is a Low-Priority Part of their Role

I can relate to all of the above especially 3, 4, 5 and 6.

Through happenstance I found Will in 2006 with this post:People remember 10%, 20%…Oh Really? In it he debunks the we-remember-10%-of-what-we-read, 20%-of-what-we-hear, and I’ll pause while you chant the rest.

Just heard this old chestnut at an ASTD local function this week.

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